Proctor & Gamble:
SK-II Brand Story
SK-II is a prestige beauty brand with a story rooted in Japanese culture. Custom watercolor illustrations were created for a unique presentation showcased at SK-II headquarters in Japan. The goal is to increase brand awareness, connect with a young, tech savvy audience, and create shareable moments.
Lead Design & Illustration: Annette Filice | Art Direction: Ryan Orcutt, Duarte, Inc.
Sample slides
Original watercolors
© 2020 Annette Filice. All rights reserved.